Reading 193, from Robert G. Allen

Get in the fast lane on the Information Super Highway.
In case you haven’t noticed, the world is experiencing an information explosion. Before the turn of the century, the majority of the households in North American will have access to hundreds of channels of interactive television giving every customer instant unlimited access to information, communications and entertainment. In addition, there are tens of millions of computer screens hooked up to the net .yours included. The Internet is exploding. People are communicating and sharing information like never before.
Staking your claim in the great info-rush of the new millennium.
Who is going to provide all of the programming for the 500 channels, the on-line data bases, the hungry airwaves? You are! You are the source of the ideas, information, data and entertainment to fill the voracious appetite of millions of info-maniacs.

Profits in the shift from the information age to the communication age.
The serious money in the future, however, is not just in providing information or raw data. We are already drowning in information. We are on information overload. We are data drunk. The problem is not a lack of information or ideas but a lack of information that is packaged properly. Your job in the future is to convert the mountains of raw data into specialized knowledge presented in a way the consumer can assimilate and use quickly:
Specialized knowledge packaged properly
organized
simplified
beautified
systematized,
personalized
interactive
multi-media
delivered to your house
ready to use
on demand
instantly.
Time is the currency of the new millennium. Time is our most valuable asset. Since all of us are already on information overload, with too much information to absorb and too little time to absorb it, we all will be looking for information that is “time friendly.” We won’t want to waste time ready, studying, reorganizing general data to fit our unique circumstances and problems. We’ll want information we can USE NOW, FAST AND EASY.
The best way to distinguish your information from the hundreds of competitors is to emphasize the most important competitive advantage: YOUR INFORMATION MUST BE SIMPLE, EASY TO USE AND PROVIDE FAST RESULTS.

Robert G. Allen

My notes:

Swami Vivekananda insisted that our sisters and brothers be first well fed, well shod and only then will religion be of any worth or use to them. Thus, I being just an ordinary man, do well to follow him. I shall from now on, now and then, tell you how to make some money while you are going about your personal quest for the Ultimate. It helps to have some dough down the line